British GQ: Male 'Skinfluencers' Are Making Bank Recommending You Moisturisers
Male 'Skinfluencers' Are Making Bank Recommending You Moisturizers
From the article:
“It has been apparent that men seeking out and getting noninvasive anti-aging skin care treatments has been on a steep incline over the past few years,” says Jen Copfer, an aesthetic nurse at the Beverly Hills Plastic Surgery Group. “So much so, that our male clientele has almost doubled what it was five years ago... trying out microneedling, laser treatments and derma-fillers.”
Jen tells me that male clientele are largely young men, mostly hoping to preserve their current looks for years to come. “They want to improve their aesthetic appearance, which in turn helps improve their self-confidence,” she also says. “And noninvasive skincare treatments are making it easy for men to do so.”